When this is the right solution
For businesses where software needs to fit how they actually operate, not the other way round.
Off-the-shelf software that doesn’t quite fit
Enquiries or actions with no clear next step
Lead capture that stops at names and emails
Clunky workarounds you've learned to live with
Too many steps to get one simple thing done
Tools that add friction instead of removing it
What I do
I start by understanding what the tool actually needs to do in the real world, then design and develop only what’s required to make that happen.
That means:
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understanding how something needs to work in real life
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stripping out unnecessary steps
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designing something people don’t need training to use
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building only what’s needed without padding or bloat
Some bespoke tools are small, contained pieces of work designed to solve one specific problem. Others become the core system the business relies on, with everything else built around them.
The aim is always the same: make something simpler and easier to run than what’s there now.
How this work fits
This is bespoke work, built around a specific problem the business needs to solve.
The project scope is driven by what the tool needs to do and how critical it is to the business.
What doesn’t change is the approach:
it’s designed around how the business actually operates, and built to make things simpler, not heavier.
A few examples of how this shows up in real projects:
Each tool exists because an off-the-shelf option would have compromised how the business operates.
Referral systems built to convert
A bespoke referral system that routes enquiries, tracks outcomes, and automates notifications, invoicing, and payments.
Referrals move through the system properly without manual chasing or missed fees.
A multi-stage screening tool for a specialist practitioner
A custom screening tool that qualifies need before booking.
Users complete a structured screening process, relevant data is collected automatically, and the practitioner receives everything needed ahead of an appointment.
Custom fundraising tools for a charity
A set of bespoke donation apps built around how the charity actually raises money.
Multiple donation routes, Gift Aid handling, compliance, and automated communication, designed for real-world fundraising, not generic payment flows.