Case Study: Content Engine 52
Solving the “what next?” problem after a website goes live
Why this mattered:
A new website on its own wasn’t the issue, the real problem was what happened next. Without a clear content and follow-up strategy, momentum stalled and visibility dropped despite the investment in the site.
The problem
After a website launch, clients kept asking the same question:
“This looks great… but what do I actually post now?”
They struggled with:
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consistency
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knowing what to say
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tying content back to business goals
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keeping marketing moving once the site was live
Great websites were being built. Momentum stalled soon after.
What I built
Content Engine 52, a practical content system designed around real businesses, not marketing theory.
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A full year (52 weeks) of ready-to-use content prompts
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Blog, social and newsletter ideas aligned to business goals
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SEO-aware structure without the overwhelm
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Built as a tool, not a course
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Designed to plug straight into a live website and marketing flow
No blank pages. No guesswork. No overthinking.
The result
Clients leave with:
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clarity on what to say
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a consistent content rhythm
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marketing that answers “what next?”
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a website that stays active, visible and working
The website doesn’t just launch. It keeps doing its job.
Case Study: Automated Referrals & Back Office
Turning enquiries into paid referrals automatically
Why this mattered:
The business wasn’t struggling to attract interest, it was losing time, clarity, and revenue in the handover between enquiry, referral, admin, and invoicing because nothing was properly connected.
The problem
A growing therapy practice relied on manual processes to manage referrals to associate therapists.
This meant:
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enquiry requests handled by hand
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therapists contacted individually
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referral fees invoiced manually
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admin duplicated across systems
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revenue dependent on someone remembering to follow things up
The setup worked, but only just.
What I built
A redesigned website with joined-up systems that handle the entire referral journey automatically.
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Website redesign with a clear referral pathway
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Embedded smart request form
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Automatic notifications sent to the relevant therapist
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Referral fee invoice generated and sent instantly
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Emails triggered to the client, therapist and practice owner
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All invoices logged automatically in QuickBooks
Everything handled through one connected setup.
The result
The practice now has:
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a smoother referral process
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no manual chasing
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no missed fees
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less admin behind the scenes
Enquiries turn into paid referrals without anyone managing the process manually.
Case Study: Custom Fundraising Apps for a Charity
Bespoke tools built around how the charity actually raises funds
Why this mattered:
Off-the-shelf donation tools forced the charity to work around the software instead of the other way round, creating friction for donors and unnecessary admin for the team.
The problem
A charity had an outdated website that wasn’t mobile-friendly, wasn’t optimised for search, and didn’t support how they actually raised money.
They needed:
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flexible donation options
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proper Gift Aid handling
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GDPR consent built in
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automated communication with donors
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a way to accept donations instead of gifts for events and dinners
Off-the-shelf tools didn’t fit their needs.
What I built
A redesigned, mobile-responsive website with bespoke fundraising tools built specifically for the charity.
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Custom fundraising app embedded into the website
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One-off, monthly and annual donation options
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Gift Aid and GDPR consent built into the flow
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Automated emails sent to both donor and charity
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A second app allowing guests to donate instead of bringing gifts
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Personal messages included and emailed to the host and charity
Everything designed to support real-world fundraising, not just payments.
The result
The charity now has:
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flexible, compliant donation tools
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a better experience for donors
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less manual admin
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fundraising systems that match how supporters actually give
The website actively supports fundraising, rather than just explaining it.
Across these projects, the pattern is the same.
I’m usually brought in when:
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manual steps are slowing everything down
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tools don’t talk to each other properly
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websites exist, but don’t actively support the business
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teams are working around systems instead of with them
These aren’t surface-level fixes or “nice-to-have” upgrades.
They’re strategic interventions that remove friction, tighten decision-making, and turn digital setups into something the business can actually rely on.