How I work
I don’t sell pages or packages. I solve problems - properly.
That means:
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I don’t start with a template
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I don’t count pages
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I don’t bolt systems on as an afterthought
Every project starts with understanding:
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what your business actually needs
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where things are breaking down
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what can be simplified or automated
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and what will genuinely make life easier going forward
From there, I build what’s required - design, systems, automation, or all three - without padding or over-engineering.
Pricing structure
Typical project ranges
• Website-led projects: £4,500–£6,500
• Website + systems projects: £8,500–£18,000
• Complex digital projects: £15,000–£35,000+
These are starting points, not fixed menus.
All projects fall under one of the following engagement types.
Website-led projects
For businesses who need a clean, professional, bespoke website built to work properly and perform well in search.
This is typically the right fit when:
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your current site no longer reflects your business
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functionality matters as much as how it looks
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you want things set up properly, not patched together
These projects may be standalone websites, or the first stage of a wider piece of work.
Website + systems projects
For businesses where the website is only part of the problem.
This usually involves:
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a website rebuild with the right structure and functionality in place
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reviewing how your systems and workflows currently operate
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automation where it genuinely removes manual admin
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integrations so tools actually talk to each other
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a setup that supports growth rather than constant firefighting
Complex digital projects
For organisations where there are multiple moving parts and off-the-shelf tools no longer quite fit.
This is not “just a website”.
This is stepping in, untangling what’s there, and building what’s missing, which may include:
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complex systems and automation
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data or process design
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custom-built tools or apps, when off-the-shelf doesn’t cut it
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rethinking how users, payments, or information flow through the business
This level of work suits organisations that need clarity, structure, and someone to take ownership for the whole picture.
A note on scope and pricing
I don’t scope every detail upfront. I price the project based on complexity, not page count.
I don’t overbuild simple projects, and I don’t underprice complex ones.
Projects are priced based on the agreed scope and level of complexity. If requirements change or additional work is introduced, this will be reviewed and priced separately before moving ahead.